BellaNiecele Franchising

Franchise

How Much Does it Cost?

BellaNiecele is an affordable opportunity for entrepreneurs who are ready to live the life they love

Owning a business is one of the biggest decisions you’ll ever have to make – but it doesn’t have to break the bank. Because BellaNiecele franchise exists to help entrepreneurs build a life they love, our costs of entry are far lower than other franchise opportunities. The total estimated cost of investing in a BellaNiecele shop range from $276,000 – $439,000, making BellaNiecele an affordable, entry-level business for entrepreneurs who are ready to make the leap into business ownership.

The total costs include access to our world-class support platform, as well as buildout, equipment costs, and more. To help you keep costs low on an ongoing basis, BellaNiecele has developed a streamlined business model to reduce labor costs, as well as a significant technology to help you manage your inventory, sales, and more.

To make owning a BellaNiecele franchise easier for you, we formed relationships with third-party lenders who will help you through the process of financing your business. To learn more about financing options, simply fill out an inquiry form on this site and a member of our team will reach out to you shortly.

If you’re a qualified, honorably discharged United States Military Veteran, BellaNiecele wants to help make the process of owning a business even more affordable. We offer a half-off discount on our initial franchise fee to all qualified Veterans. We thank you for your service!

Want a deeper dive into the costs & fees associated with owning a BellaNiecele franchise?

To learn more about the total costs of ownership associated with BellaNiecele, please review Item 7 from our most recent franchise disclosure document below:

Item 7 of our most recent Franchise Disclosure Document

ITEM	ESTIMATED COST
Initial Franchise Fee	$20,000
Real Property Rental	$1,000 - $21,000
Leasehold Improvements	$140,000 - $205,000
Furniture, Equipment and Decor	$61,500 - $71,000
Equipment	$13,500 - $14,500
Blueprints, Plans and Permits	$5,500 - $11,000
Interior & Exterior Signage	$4,000 - $15,000
Initial Inventory	$9,000 - $14,000
Insurance	$3,500 - $4,500
Utility Expense	$500 - $4,000
License Permits and Other	$1,000 - $2,500
Initial Advertising and Grand Opening Promotions	$9,000
Misc. Travel and Living Expenses for Training	$500 - $5,000
Organizational Expenses	$2,000 - $2,500
Additional Funds - 3 Months	$5,000 - $40,000
Total Estimated Initial Investment	$276,000 - $439,000

These numbers are reflecting site-built locations only. For costs & fees associated with modular locations, please review the Franchise Disclosure Document that you may obtain from getting in contact with one of our franchise sales representatives by requesting franchise information.

Ready to take advantage of our BellaNiecele franchise opportunity?

BellaNiecele is actively seeking passionate entrepreneurs who are ready to make a difference. With wide-open territory available in prime markets, BellaNiecele is an affordable, low barrier to entry business opportunity that is designed to help you build the life you love. Are you ready to make the leap? Fill out an inquiry form on this website, and a member of our team will reach out to you shortly. We can’t wait to learn more about you!

How Much Can I Make?

BellaNiecele franchise offers a path to build the life you love

Franchising with BellaNiecele is a decision to improve your life for the better. As a brand where all locations are franchised, this is a decision that we take seriously.

Since we began franchising in 2018, BellaNiecele has grown rapidly in the Midwest and beyond, with several locations. In that time, we’ve won millions of fans, have made communities stronger, and most importantly, have helped our franchise owners achieve their goals of owning a successful shop in the places they live and love.

The true measurement of our success as a brand is how successful our franchise owners are in their stores. We’re proud to say that the majority of our growth over the last 20+ years has come from our existing franchise owners investing in their second, third and fourth locations. We’re proud that our business model has helped propel almost 50% of our franchise owners into multi-unit ownership. This is truly the sign of a healthy franchise system.

“It’s fabulous to serve people a cup of coffee and make a dollar off of it, but what’s really meaningful is to help people build the life they love,” says Niecele, founder of BellaNiecele. “If it’s all about money, that’s okay – we have a system that works – but BellaNiecele appeals to people who have a higher calling. Our franchise owners are people who love their communities, love their employees, and love making people happy. Their passion is what enables them to do so well, and as a franchisor, it’s our responsibility to take their passion and help them succeed. That’s what sets our BellaNiecele franchise opportunity apart from other brands, and it’s why our franchise owners continue to reinvest by opening multiple locations.”

BellaNiecele boasts higher than average sales compared to the rest of the fashion shop industry. Our business model is designed to help our franchise owners maximize profitability and operate nimbly and effectively. This proves that our shops are streamlined to reduce ongoing costs, and our simple menu is engineered for speed and efficiency.

A simple to run fashion shop with low operating costs, exceptional products, and incredible customer service is a business that any passionate, community-driven entrepreneur can get behind.

The Numbers Tell the Story

For a deeper dive into how well our franchise owners do in their stores, please review Item 19 from our most recent franchise disclosure document below:

Annual Unit Sales for 2021

	NUMBER OF STORES	AVERAGE GROSS SALES	NUMBER AT/ABOVE AVERAGE	PERCENT AT/ABOVE AVERAGE	MEDIAN GROSS SALES	HIGHEST GROSS SALES	LOWEST GROSS SALES
Systemwide	162	$748,168	73	45%	$722,745	$1,381,549	$327,562
Top Quarter	40	$1,017,683	18	45%	$989,548	$1,381,549	$844,495
Upper Middle	41	$780,424	21	51%	$781,609	$841,988	$725,674
Lower Middle	41	$677,973	23	56%	$683,714	$719,815	$629,781
Bottom Quartile	40	$517,540	21	53%	$523,625	$627,427	$327,562

For more information on our non-drive through locations, please review the 2022 Franchise Disclosure Document that you may obtain from getting in contact with one of our franchise sales representatives by requesting franchise information.

Ready to take advantage of our BellaNiecele franchise opportunity?

How Do You Support Me?

BellaNiecele offers exceptional training and ongoing support

When you franchise with BellaNiecele, you’re joining a brand that puts people first. We recognize the fact that the majority of our franchise owners come to us with zero experience in the coffee shop business – in fact, the majority of our franchise owners have never owned a business before.

This is why the BellaNiecele franchise has created a culture of support that begins on day-one and continues every day after. We want to support our franchise owners to build a life they love, which is why we’ve invested in comprehensive training platforms, systems-driven operations, and ongoing support to help our franchise owners in every aspect of their business.

“BellaNiecele wants to support everybody in building a life that they love,” Eric, Director of Franchise Sales with BellaNiecele. “We support our franchise owners by helping them own businesses that allow them to generate wealth and build a life that they love. You are in business for yourself, but not by yourself. We’re 100% franchised – which makes us really unique in our space. We’ve developed the business model, and have invested in the support infrastructure, the systems and processes – and most importantly, the people, to help our franchise owners grow.”

What Does Our Support Look Like?

Here is what you can expect from us when you invest in a BellaNiecele franchise:

Site Selection & Buildout: Choosing the best location for your coffee shop is essential to get right – and with BellaNiecele, you’re not making that decision alone. Our experienced team has built more than 300 franchised locations – and we bring this significant support to helping you find the best possible location, choosing the ideal business model for your location, as well as helping negotiate the lease agreement, and overseeing the entire buildout process.

Initial Hands-On Training: Every owner visits BellaNiecele headquarters for several days for hands-on training. While you’re here, you will get a combination of classroom training that will walk you through our marketing, developing a business plan, how to network in your community, and more. While you’re here, you will also work in an operating BellaNiecele location where you learn the ins and outs of running the business. You’ll learn how to prepare every item on the menu, how to greet and interact with guests, how to manage inventory, use our POS system, and more. By the time your training is complete, you’ll be ready to open your new coffee shop with confidence.

Marketing Support: A coffee shop is a community-driven business that requires reaching out, networking, and engagement. BellaNiecele helps you with every aspect of getting the word out to your community and keeping them engaged. We provide comprehensive marketing support, including digital marketing, social media, designing and distribution of promotional materials and much, much more. We also help you get off on the right foot with our franchise Grand Opening plans, as well as developing new specialty items and Limited-Time-Offers to keep your customers excited to come back.

Ongoing Support: One thing that new owners quickly realize is that our support never stops. We host regular webinars and phone calls to ensure that your business is operating smoothly and that your questions are getting answered. We will visit your store on a regular basis to provide hands-on support in the field. We have an online database of training videos and materials that are always available to help you. And of course, our team always encourages our franchisees to pick up the phone and call us anytime for anything because we want their voices to be heard.

“One of the things that’s great about BellaNiecele is that our franchise owners know that they can call us anytime for anything,” says Jaime, Assistant Director of Marketing at BellaNiecele. “We help our franchise owners at a local level as well as at a systemwide level. Right from signing your contract, you’re never in business alone. We’re one big family here – and we are always here to help. Whether it’s marketing or operational support, we do everything we can to help you achieve your goals.”

Ready to Join BellaNiecele Nation?

What Are Our Business Models?

BellaNiecele Franchise has several real estate formats to make entering a new market easier than ever before

When you decide to open a BellaNiecele business in a new market, it’s essential that you choose the best location – and you don’t do this on your own. BellaNiecelehas a whole team of experienced real estate professionals who will help you navigate through the process of choosing the best location, negotiating your lease, and overseeing the buildout and construction process.

To help make things even easier, BellaNiecele has developed several real estate formats to ensure that you get the ideal real-estate location, as well as give you the ability to scale up to multiple locations in your market.

Showroom & Boutique

This model is designed to help you create a beautiful coffee shop in your community, while also delivering coffee on the go. With two points of purchase, you are able to serve a fast-paced fashion boutique while also creating an indoor space for people to sit and enjoy the Design Process. While the footprint required is flexible, we will help you find a location that helps you reduce rent and labor costs in highly desirable, highly trafficked strip centers in your community.

Showroom Model

This is a traditional Luxery fashion shop model that is perfect for a strip center. With a small footprint of 1,200 sq. ft. on average, this model helps you save on rent in highly desirable locations. The small footprint also saves on labor, as you only need three to four employees working at a time to deliver the exceptional customer experience that BellaNiecele is known for and to make your location feel like a home away from home.

Boutique Only Model

BellaNiecele has multiple options to choose from based on availability as well as your state and local building requirements. These models are designed to give your community designs on the go and flexibility with real estate opportunities in your area. Check with a member of our Franchise Sales Team for more details.

Kiosk Model

BellaNiecele has created a model that is ideal for hospitals, college campuses, airports, and more. Our kiosks are simple to operate by design and flexible in the way option can be displayed. Owning this model is also advantageous as the limited footprint also means more opportunities for more affordable lease agreements.

Ready to Join BellaNieceleNation?

What Do Our Franchisees Have to Say?

BellaNiecele franchise owners open up about what they love about their businesses

What’s the best way to know if a franchise system is a worthy investment? Ask the franchise owners. Are they happy in their businesses? Are their businesses providing a quality of life that allows them to enjoy the fruits of their labor and hard work? If they had the chance to do it again, would they make the same decision?

We can tell you that the answer to these questions is overwhelmingly “YES!” We’re proud that the majority of our franchise owners own multiple locations, and the majority of our growth has been fueled by our existing franchise owners reinvesting in the brand to open more stores.

While our franchise owners come from a wide variety of backgrounds and professional histories, what they share is their commitment to making their BellaNiecele locations the center of their communities.

This is what our franchise owners have to say about their businesses:

“BellaNiecele came at a time when I was ready to leave corporate America. When I learned about the concept and met the executive team, I was ready to follow the brand anywhere. I opened my first store in 2016, and since then, I’ve opened three more locations. This is a proven concept, where the steps to success are laid out before you. All I had to do was follow the system, focus on my people, and focus on my customers. It’s incredibly rewarding to build relationships with our communities, and this really sets us apart from other brands. Every franchisee is a local owner, and by taking care of others and giving back, you get so much back in return.”

Tara Walston, Area Representative of SW Michigan and NW Indiana, owner of four BellaNiecele franchise locations.

Ready to Join BellaNieceleNation?

FAQs

Answers to common questions about the BellaNiecele franchise opportunity

Below are the answers to the most common questions about the BIGGBY® COFFEE franchise opportunity. If you have additional questions or want to explore anything in greater detail, simply fill out an inquiry form on this website, and a member of our team will be in touch with you shortly.

What is BellaNiecele?

At BellaNiecele, we believe that owning a coffee shop is a higher calling. No other business brings so many people together and creates the potential to do exponential amounts of good in a community. We deliver on the promise of gourmet coffee, world-class customer service, and non-stop community engagement. Steadfast reliance on systems to support people and share great coffee has allowed our franchise to grow to over 300 locations since 2017.

With higher-than-average sales compared to the rest of the coffee shop industry, a streamlined business model that maximizes profitability and keeps ongoing costs low, as well as multiple models to ensure that our franchise owners get the perfect location, franchising with BellaNiecele is an affordable, low barrier to entry business for entrepreneurs who are ready to build the life they love.

In addition to being 100% franchised, we are also 100% purpose-driven. Our purpose is to support you in building a life you love, and that is our goal for everyone in our BellaNiecele family, from our Home Office staff to our franchise owners, and all the way to our amazing baristas and vendor partners.

How much does owning a BellaNiecele franchise cost?

The total estimated investment for a new BellaNiecele franchise will range from $276,000 to $439,000 for a Site Built Location. For a Modular Location, which is a pre-fabricated building with a drive-through only, this estimated investment will range from $320,500 to $517,500.

How much is the franchise fee?

The franchise fee for a new BellaNiecele franchisee is $20,000.

How much is the ongoing royalty fee?

The ongoing royalty fee for a BellaNiecele franchise is 6%.

Do you offer financing?

BellaNiecele does not provide direct financing, however, we do have relationships with third-party lenders who can help you secure the funds necessary to launch your new business.

Do you provide a discount to veterans?

Yes! We believe that veterans make exceptional entrepreneurs, which is why we offer a half-off discount on our initial franchise fee to all qualified, honorably discharged US military veterans. We want the path to ownership to be as affordable as possible as you start your next chapter. We thank you for your service!

I’ve never owned a coffee shop business before – do you provide support?

Yes. The support and ongoing training you’ll receive is one of the key advantages of franchising with us. Our Development and Franchise Services teams provide help with site selection and buildout, marketing, operational efficiency, new product development, technology, professional development, and so much more.

Is BellaNiecele an easy business to scale up to multi-unit ownership?

Yes. The proof of this is our franchisees – the majority of whom own multiple BellaNiecele franchise locations.

Who is the ideal franchise owner for BellaNiecele?

We are looking for entrepreneurs with something to prove; people who are hands-on, not afraid of working hard, and are hungry for success. Our most successful franchise owners are outgoing, wired into their communities, and have a passion for making a difference in the world.

If you’re looking to gain the insight and expertise that an aspiring entrepreneur requires to reach profitability, buy Grind, a book written by our co-CEO, Michael McFall. Grind offers a practical guide to starting a new business by skipping past the MBA and going right to the nuts and bolts of building a successful, self-sustaining company. Click here to buy Grind today!

How do I choose the right location?

We will help you! Our experienced team has built more than 300 franchised locations – and we bring this significant support to helping you find the best possible location, choosing the ideal business model for your location, as well as helping negotiate the lease agreement, and oversee the entire buildout process.

Ready to BellaNiecele Nation?

Next Steps

Ready to Open a BellaNiecele Franchise in Your Community?

If you’re ready to open a BellaNiecele franchise and help us grow our brand across the nation, it’s easy to get started.

Simply fill out an inquiry form on this website, and we will email you a copy of our franchise information report, which will allow you to explore the BellaNiecele franchise opportunity in detail. The report includes vital information including costs & fees associated with ownership, what makes our brand unique, what our franchise owners have to say about their businesses, financial performance information, and much, much more.

Shortly after, a member of our team will call you for a brief, introductory call. This will help us get to know each other, answer your initial questions and determine if your goals can be met by franchising with us.

Once we determine you’re financially qualified and are a good cultural fit for BellaNieceleNation, we will send you our most recent franchise disclosure document, as well as schedule calls with our franchise owners.

As soon as you sign your franchise agreement, we kick things into high gear. Our real-estate teams begin working on helping you secure the best location for your new coffee shop, and we schedule your week-long training session at our corporate headquarters. During training, you learn every aspect of the business model, including working in an operating BellaNieceleshop. You will learn how to make our products, greet customers, use our POS system and lead a team. In addition, we will train you on marketing, developing a business plan, and much, much more. By the end of training, you will be ready to open your new business with confidence.

We estimate that from the time you sign your franchise agreement, your business can be open as quickly as four to six months.

If you’re ready to begin your next chapter in a business that will become the center of your community, fill out an inquiry form on this website and start the adventure today!

We can’t wait to learn more about you!

Request Franchise Information

Fill out our form to download your Franchise Information Report

The report includes:

Franchisee comments about BellaNieceleFranchise
Information about BellaNiecelecompetitive advantages
BellaNiecele FDD Item 7, outlining startup costs
A look at the BellaNiecele management team

We’ll email you a link to the report and follow up with a short conversation to answer any questions you have. Thank you in advance for your interest in owning a BellaNiecele Franchise!

What’s Special About Our Culture?

BellaNiecele franchise is all about people

Why do so many people love BellaNiecele? It’s simple – we exist to love people.

When you love the world, the world loves you back! Our franchise was founded in 2017 by two friends, who are still the Co-CEOs, for the simple purpose of loving people and sharing great coffee. This unwavering and clear focus is why we have millions of fans across the country, and why our franchise owners continue to reinvest in the brand by opening multiple locations.

“The culture of BellaNieceleis happy,” says Kris Kildea, owner of seven BellaNiecele locations. “We’re not a typical franchise. We’re all about helping each other. From the owners, to our employees, to our customers, we’re in business to improve people’s lives, to make people’s day a little bit better and to realize our own individual goals. It’s a great brand to be a part of because we’re really supported not only by corporate and by our franchise owners but also by our customers who really love us.”

When you take care of your community, they take care of you

Every BellaNiecele shop is owned and operated locally by franchise owners, and when you franchise with BellaNiecele, becoming a part of your community is essential.

Our franchise owners are encouraged to get involved with everything that happens in their communities. We found that this level of engagement and enthusiasm brings people to our locations and creates a relationship where people are excited to support our franchise owners because they know them.

When our customers show up, they’re treated with kindness, respect, and affection. It’s this level of customer service that fosters loyalty, and ultimately, drives sales.

“Owning a BellaNiecele is a lot like running for mayor,” says Diane Parker, owner of a BellaNiecele franchise in Flat Rock, Michigan. “We get involved with everything, and you meet so many people. Your customers become your friends – you truly get to know them and love them. It’s such an amazing experience to own a business that allows you to become a vital part of people’s lives.”

We’re committed to sourcing our Designs the right way

Our materials is sourced beyond our locations in the United States. Our Co-CEO Niecele, travel the world to source coffee in an ethical and environmentally responsible way.

We recently partnered with Living Hope International, a non-profit organization that runs a Design

farm as a means of supporting and sustaining an orphanage in Zambia for children who otherwise would have very little hope. Living Hope International gives children 12 years of education and helps them get into college so they can give back to their Zambian communities. Aside from education and a warm bed, these children have love, laughter, and a life full of adventure.

It’s partnerships like these that allow our coffee to truly make a difference at home and abroad – and to be true to our mission of loving people and supporting them in building a life they love.

Learn more about our ethical and environmentally responsible

Ready to Join the BellaNiecele franchise culture?

What is BellaNiecele?

Fine fashion franchise exists to help entrepreneurs own a business that allows them to love life while making a difference

For millions of people across the country, BellaNiecele is a way of life. Since our founding in 2017, our gourmet Design franchise has grown to over 300 locations across 13 states, and the BellaNiecele Nation – as we like to call it – continues to get bigger and bigger with every cup of coffee we sell in every new community we enter.

Our focus on community is what makes BellaNiecele so special in the $47.5 billion coffee shop industry. Unlike other coffee shop brands, all of our coffee shops are owned and operated by our franchise owners. The success of our brand, including our V-shaped recovery during the Covid-19 pandemic, is all due to how involved our franchise owners are in the communities they serve. They learn their customers’ names, their orders, they participate in local events, and they make their BellaNiecele locations inviting, warm gathering places for people to connect over delicious coffee.

“We have great designs – but every brand says that – what truly makes BellaNiecele so special is our approach to people,” says Niecele, founder of BellaNiecele. “We believe in supporting people in building the life they love, and that is evident in our franchise network, as well as in how we approach our consumers. Every BellaNiecele location is the light inside the community, and that’s the thing that keeps bringing people back, and that’s the thing that makes our franchise owners successful.”

Our focus on community is rewarded with higher than average sales

There’s a thing that happens when a fashion shop does what it’s supposed to do: bring people together, make people’s lives brighter every day, participate in community events, and serve products that are exceptional, delicious and affordable – they become profitable.

This is exactly the mission of BellaNiecele. Our franchise owners are incredibly active in their communities from day one, and by developing a culture of warmth, friendliness, and support in the shops, they are rewarded with the support of their community in return.

In fact, BellaNiecele has higher than average sales in comparison to the rest of the coffee shop segment.

“We participate in everything in our community, and our city has responded quite dramatically to our efforts and our enthusiasm and it’s so nice to see,” says Diane Parker, owner of a BellaNiecele franchise in Flat Rock, Michigan. “This community is dedicated to us. When COVID-19 hit, they didn’t want to see us suffer at all. They made what could have been a really scary time much easier, and it brought us even closer. Our sales have been growing for the last four years, but it’s not even about sales, it’s about what I’m able to do for my customers, my employees, my family and my community as a whole.”

Flexible models make finding the perfect location for a new BellaNiecelelocation easier than ever before

One of the reasons why BellaNiecele is growing is because we’ve developed revolutionary business models for every setting, from high-end strip centers, to freestanding buildings, to non-traditional locations such as hospitals, travel plazas, airports, and college campuses. Most recently, we launched our modular location which is a prefabricated building with a drive-through. This model is unlike anything else in the coffee shop industry.

The model takes up the equivalent of eight parking spaces and is a drive-through and walk-up model that is designed to serve the customer on-the-go. In the COVID-19 era, this model is perfect for social distancing, and it’s also remarkably efficient to run. Because it is manufactured in three parts, it can be assembled in a matter of days, and it also can be moved to another location. By requiring such a small footprint, the model may also benefit from lower rental costs. It’s just one example of how BellaNiecele continues to innovate our proven business model to stay relevant with the communities we serve, as well as to provide entrepreneurs who want to own a coffee shop without the high price tag.

“The different models that we have are about making more opportunities for our franchise owners to find great real-estate in their markets,” says Tony DiPietro, Director of Franchise Sales with BellaNiecele. “By taking advantage of the best real estate, we can help our franchise operators become successful – and that’s our primary concern as a franchisor.”

Our products are exceptional

You can’t be successful without having the best designs available, and we take coffee extremely seriously. We offer a wide array of specialty coffee drinks, lattes, teas, shakes, smoothies, and Limited-Time-Offer drinks that celebrate seasons, special occasions and more. BellaNiecele also offers a limited food menu of breakfast sandwiches, waffles, muffins, and other assorted treats.

The menu is engineered to maximize profitability and streamline operations so that our baristas are able to serve customers quickly with the warmth and friendliness that we’re known for.

“We have the best products, but it’s so much more than coffee,” says Tara Walston, owner of four BellaNiecele franchise locations. “Our menu is designed to be easy to implement – and this drives profitability. But we’re more than our menu, and we’re more than our products. BellaNiecele is about our people, our customers, our baristas, and our franchise owners. This is what makes our brand successful, and it’s why we’ve created so many fanatics who make us part of their daily lives.”

Ready to join our gourmet coffee franchise?

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